Public Image
Build awareness of our impact and brand
Here, you will find more information about promoting your club’s news and activities and tips for improving club communications. Check back often for updated news and information, case studies from around the district, and any time you need help.
How can you start?
The beginning is understanding our brand and how we use different elements of our brand correctly and consistently.
Show people outside Rotary that we are people of action.
Download one of the presentations ⇓ for your club to get started.
Brand Consistency is Key (District 6360) | 30MB pptx
Rotary Branding and Why it Matters (Zone 28 &32) | 11MB pptx
Do and Don’ts Branding Example (Zone 28 &32) | 6MB pptx
Brand Center | Rotary International Videos
Learn by watching Brand Center “How-to” videos
Download and share PSA video and radio files ⇒
When to use
Use on your website and social networks, for horizontal video players such as YouTube, or for paid ads on Facebook, Google ads, or Twitter.
Related files:
Zone 28 & 32 | Public Image Videos
Watch the Zone 28 and 32 public image Resonating Narratives webinar
Watch the Zone 28 and 32 public image
3 Actions to Impact Your Public Image Today webinar
Download the 3 Actions to Impact Your Public Image slideshow | 3MB pptx
Watch the Zone 28 and 32 public image What’s in a Name webinar
Download the What’s in a Name slideshow files |19MB pptx
District 6360 | Public Image Videos
Brand Basics with Questions
Mar 4, 2025
Brand Basics: Why should we care, and What Should We Do? 30-minute seminar by Nancy Peterson, District Public Image Chair, 2023-25
Public Image Chairs
Strengthening and supporting your club's public image is possible
through Rotary’s Brand Center.
 | Mike Bowler Delta Township (Lansing-Waverly) Member |
 | Christine Bowman Jonesville Member |
 | Stephanie Calhoun Plainwell Member |
 | Brandy Eggleston Albion Member |
 | Kathy Forsythe Vicksburg Member |
 | April Gundy Saugatuck-Douglas Rotary Member |
 | Karen Heath Hastings Member |
 | Kirk A. Hoffman Jackson-Breakfast Member |
 | Keisha Alexis-Davee Howe Charlotte Member |
 | Dana Hullinger South Haven Member |
 | Kerri Jakubczak Coldwater Township Sunrise Member |
 | Whitney J. Jonas Marshall Member |
 | Ryan Krenek Paw Paw Lake (Coloma Hartford Watervliet) Member |
| William Lewis Climax Member |
 | Keith Mumma Kalamazoo Member |
 | Gordon Noack Paw Paw Lake (Coloma Hartford Watervliet) Member |
 | Craig Knox Palmer Harbor Country (Southwest Berrien County) Member |
| Amanda L Rogers Eaton Rapids Member |
 | Cassie Scramlin Cereal City Sunrise (Battle Creek) Member |
 | Wyoma Smith Delton Area Member |
| Sheila Snyder Berrien Springs-Eau Claire Member |
 | Abbigail (Abby) Stalker Ionia Member |
 | Ryan Underhill Marshall Member |
 | Kyra Utroske Benton Harbor-Sunrise Member |
 | Amy VanHuysen Gull Lake Area Member |
 | Don Waskiewicz Jr. Mason Member |
 | Kathryn E. White Lakeshore (Baroda-Stevensville-Bridgman) Member |
 | Jennifer L Zerrenner St. Joseph & Benton Harbor Member |
 | Nancy Peterson Kalamazoo Chair |